Brand & UI / 2023–2025
Ponchiqs campaign art
Key visuals for a game studio's community: exchange listings, tournaments, weekly leaderboards, launches and holidays, with the same 3D cast in every one.
- My role
- Art direction, 3D & graphic design
- Context
- Ponchiqs
Context
A studio that posts every week needs its announcements to feel like one world, not a stream of one-off graphics.
What I did
I built the visuals around the cast: each character staged in a rendered 3D scene that fits the news, with the logo and headline set the same way every time. The set covers the $PONCH listing on KuCoin, MEXC and STON.fi, the Aethir tournament partnership, the weekly PONCHEAD leaderboard winners, the ambassador programme, Twitch streams and seasonal greetings.
Result
One look across every announcement: the same cast, lettering and layout, whatever the news.
- campaign visuals in this set
- 27
